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Tuesday 6 December 2016

Trends, Listicles and a Market Outlook for 2017

Inspired by a pointless 'trend' list (link below), I've produced my own Market outlook for 2017. Happy boozing.

1) People will still buy wine and a great number will do so from the big box multiples (gotta be a reason why Dan Murphy's has 215 stores nationwide and 24% market share);
2) People will likely buy on price - the race to the bottom can be nasty;
3) Sauvignon Blanc will still be cynically produced, and blithely bought;
4) Listicles and ‘trends’ will still exist; and hopefully

5) One day somebody might produce some serious analysis into the various consumer types and personas that exist in the the wine buying industry. 

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1 comment:

  1. Great post, thanks. Some of the new wine apps are great! Especially the ones that provide the food pairings. I love them!