An Australian Wine Blog

This Wine Blog

This Australian wine blog was formerly known as thewinewankers.com

I'm a wine drinker, and this blog is about wine, not just Australian wine.

If you wish to contact me, please do so here.
All content of this Australian Wine Blog © Stuart Robinson - The Vinsomniac. Powered by Blogger.

Tuesday, 6 December 2016

Trends, Listicles and a Market Outlook for 2017


Inspired by a pointless 'trend' list (link below), I've produced my own Market outlook for 2017. Happy boozing.

1) People will still buy wine and a great number will do so from the big box multiples (gotta be a reason why Dan Murphy's has 215 stores nationwide and 24% market share);
2) People will likely buy on price - the race to the bottom can be nasty;
3) Sauvignon Blanc will still be cynically produced, and blithely bought;
4) Listicles and ‘trends’ will still exist; and hopefully

5) One day somebody might produce some serious analysis into the various consumer types and personas that exist in the the wine buying industry. 



Follow me: http://twitter.com/TheVinsomniac
Reactions:

1 comment:

  1. Great post, thanks. Some of the new wine apps are great! Especially the ones that provide the food pairings. I love them!

    ReplyDelete