Trends, Listicles and a Market Outlook for 2017
Inspired by a pointless 'trend' list (link below), I've produced my own Market outlook for 2017. Happy boozing.
1) People will still buy wine and a great number will do so from the big box multiples (gotta be a reason why Dan Murphy's has 215 stores nationwide and 24% market share);
2) People will likely buy on price - the race to the bottom can be nasty;
3) Sauvignon Blanc will still be cynically produced, and blithely bought;
4) Listicles and ‘trends’ will still exist; and hopefully
5) One day somebody might produce some serious analysis into the various consumer types and personas that exist in the the wine buying industry.
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Great post, thanks. Some of the new wine apps are great! Especially the ones that provide the food pairings. I love them!
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