For me, wine's inherent ability to reflect its place, it's seasons, along with the guiding hand of winemaker/ producer/ manufacturer/ excel spreadsheet are what make it such an exciting subject. Clearly an emotive one too.
There's something about it that makes us prevaricate about it, renders some of us like vinyl junkies, scouring the shelves of favoured retailers for a particular variety/ region/ producer/ vintage. It has the ability to make some of us feel like a kid in a candy store, a few dollars in our pockets and the need to spend it on something, anything. Hours spent perusing shelves, touching the labels hoping for the transfer of something from the label through some osmosis like ability.
Yes, it is just a drink. But it's also about the people, the land, the shared experiences, the sheds where wine is crafted. Oh, and it's not just about the fine end of the market "and I'll take the high road from factory to factory too" with mass produced, bladder transported products too.
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